1. "This strange land of sunshine and beauty": selig polyscope and the invention of the western-film genre
2. "Plenty of soldiers, cowboys, Indians, trappers, et cetera": the Chicago studios and the 1909-1911 western-film boom
3. "A genuine Indian and his wife": James Young Deer, Lillian Red Wing, and the Bison-brand western
4. "Cogs of the big ince machine": New York Motion Picture introduces "Bison-101" western features
5. "The making of Broncho Billy": Gilbert M. Anderson creates the western-film hero
6. "The aryan": William S. Hart and the cowboy hero in the era of features
7. "No more laces and plumes": neighborhood theaters, boy culture, and the shaping of "shoot-'em-up" stars.
