Ad women: how they impact what we need, want, and buy

Women, the body and soul of advertising

Customers become consumers : the evolution of marketing, advertising, and American consumer culture

The entering wedge : the women's viewpoint and advertising

It takes a woman to sell a woman : designing Mrs. Consumer

The business of femininity : selling Mrs. Consumer

The Depression and war years : retail, radio, and yellow writing

The fabulous fifties : redesigning Mr. and Mrs. Consumer

The fabulous fifties : selling Mr. and Mrs. Consumer

The second wave of ad women : the forces of feminism

The womanists : alternative visions in the twentieth century

The third wave of ad women

Ad women on top.