From the Book - Second edition.
Introduction : What do we talk about when we talk about anime?
Kid Deko's new picture book : early cartoons in Japan 1912-21
The film factories : animation technique and technology 1921-37
The shadow staff : Japanese animation at war 1931-48
The seeds of anime : Japanese animation industries 1946-62
Dreams of export : Tōei Dōga and MOM production 1953-67
Warrior business : Tezuka's anime revolution in context 1961-72
The Braun tube : trended change in Japanese animation 1966-83
The third medium : the transformation of ownership and access 1977-96
The 'Pokémon shock' : anime goes global 1984-97, 1997-2006
The digital engine : new technologies and animation 1983-2012
The great firewall : anime and China 1979-2021
Holy lands : otaku economics 2005-22
Everything now : the transformation of distribution and exhibition 2015-23
Epilogue : The new normal?
Introduction: what do we talk about when we talk about anime?
Kid Deko's new picture book: early cartoons in Japan 1912-21
The film factories: animation technique and technology 1921-37
The shadow staff: Japanese animation at war 1931-48
The seeds of anime: Japanese animation industries 1946-62
Dreams of export: Tōei Dōga and MOM Production 1953-67
Warrior business: Tezuka's anime revolution in context 1961-72
The brown screen: trended change in Japanese animation 1966-83
The third medium: the transformation of ownership and access 1977-96
The Pokémon shock: anime goes global 1984-97, 1997-2006
The digital engine: new technologies and animation 1983-2012
Epilogue: the end of anime's first century.
