Kids rule!: Nickelodeon and consumer citizenship

"We, the people of Nickelodeon" : theorizing empowerment and consumer citizenship

The success story : Nickelodeon and the cable industry

The Nickelodeon brand : buying and selling the audience

Girls rule! : gender, feminism, and Nickelodeon

Consuming race on Nickelodeon

Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand

Conclusion : kids rule : the Nickelodeon universe.