Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham
Designing easy-to-read text / James Hartley
Making written materials easy to understand / Marieke Kools
Making written materials easy to use / Marieke Kools
Using graphics effectively in text / Patricia Wright
Developing evidence-based content for health promotion materials / Charles Abraham
Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham
Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok
Message framing / Marieke Q. Werrij ... [et al.]
Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema
Conclusions and recommendations / Charles Abraham and Marieke Kools.
