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Smart alliance: how a global corporation and environmental activists transformed a tarnished brand
Smart alliance: how a global corporation and environmental activists transformed a tarnished brand
Author
Taylor, J. Gary
Publisher
Yale University Press
Publication Date
c2004
Language
English
Book
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NoveList
Published Reviews
Table of Contents
From the Book
Risk, transparency and trust
Red, white and bruised
Times change
Why bananas and why Chiquita?
Strange bedfellows
Grass-roots snapshots
Blue bananas
Agricultural antagonists
"Daylight come ..."
The many faces of corporate responsibility
Leveling the label field
Unfinished business
Appendixes:
Fundamental conventions of the International Labour Organization
Chemicals banned under the Better Banana Program
Selected tables for Chiquita's 2001 Corporate Responsibility Report
Sustainable Agriculture Network Members as of 2003.
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Subjects
Subjects
Banana trade
Banana trade -- Environmental aspects
Chiquita Brands International
Electronic books
Environmental aspects
Rainforest Alliance
More Details
Contributors
ProQuest (Firm)
Scharlin, Patricia J
ISBN
030010233
9780300128079
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