2. Transnational culture's consequences : theorising the global and the local
3. Community, interrupted : the German businesspeople of London
4. A financial utopia : the "global city" of London
5. Branch mentality : change and self-presentation in a German MNC
6. "Mobile phone wars" : language and communication in the MNC
7. Global culture revisited : the transnational capitalist society
8. Cnclusion : defining transnational business cultures