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Everyone's a critic: winning customers in a review-driven world
Everyone's a critic: winning customers in a review-driven world
Author
Tancer, Bill
Publisher
Portfolio/ Penguin
Publication Date
2014.
Language
English
Book
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Description
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NoveList
Published Reviews
Table of Contents
From the Book
The review revolution : when everything is reviewable
Why businesses hate reviews
Bad reviews happen
Who writes reviews
How reviews, even bad ones, are good for you
Do this for great reviews
Dealing with reviews : after the fact
Dealing with reviews preemptively
Business among "friends"
The future of reviews
Acknowledgments
Notes
Index.
Excerpt
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Author Notes
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Subjects
Subjects
Business
Business enterprises
Business enterprises -- Reviews
Communication en marketing
Communication in marketing
Confiance
Consommateurs
Consommateurs -- Confiance
Consumer confidence
Mass media and business
Médias
More Details
Contributors
Pratt, Sean
Reader
Tancer, Bill
Author
ISBN
9781591846383
9781469091549
UPC
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