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The intention economy: when customers take charge
The intention economy: when customers take charge
Author
Searls, Doc
Publisher
Harvard Business Review Press
Publication Date
c2012
Language
English
Book
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Table of Contents
From the Book
Prologue: paying attention to intention
Introduction: free markets require free customers
The promised market
The advertising bubble
Your choice of captor
Lopsided law
Asymmetrical relations
Dysloyalty
Big data
Complications
Net pains
The live web
Agency
Free and open
Bits mean business
Vertical and horizontal
The comity of the commons
Personal freedom
VRM
Development
The four-party system
The law in our own hands
Small data
APIs
EmanciPaytion
VRM + CRM
The dance
Commons cause
What to do
Epilogue: almost there.
Author Notes
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Subjects
Subjects
Business
Consumers' preferences
Customer relations
Customer services
New products
More Details
Contributors
Searls, Doc
Reader, Author
ISBN
9781422158524
9781422184028
9781469085333
UPC
NoveList
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