Evaluating public relations: a best practice guide to public relations planning, research & evaluation

Author

Watson, Tom, 1950-

Publisher

Kogan Page

Publication Date

2007

Edition

2nd ed.

Language

English

Description

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Subjects

Subjects

Evaluation
Public relations
Public relations -- Evaluation
Public relations -- Evaluation -- Case studies

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Contributors

Noble, Paul,1955-

ISBN

9780749449797

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