Theory-based message design
From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages
Integrative model of behavioral prediction as a tool for designing health messages
Health risk message design using the extended parallel process model
Using emotional appeals in health messages
Designing inoculation messages for health communication campaigns
Using narratives to promote health: a culture-centric approach
Audience-centered message design
Cultural variance framework for tailoring health messages
Communication theory of identity as a framework for health message design
Religiosity, spirituality, and the design of health communication messages and interventions
Addressing health literacy in the design of health messages
Addressing fatalism with health messages
Designing messages for individuals in different stages of change
Designing high sensation value messages for the sensation seeking audience.
