Understanding the basics of digital entrepreneurship. Gutenberg to Zuckerberg ; The story behind the numbers ; What is a company worth? ; The transformed competitive landscape
Creating sustainable strategies and business models. A strategy for dealing with the new business imperatives ; Defining a unique value proposition ; Understanding customer relationships in a digital world ; Reaching current and new customers ; Competing in a networked world ; Investing in key assets and capabilities
Leadership in a time of change. Entrepreneurial leadership and culture ; What the future holds
How to use the complementary instructional website.
