Strategic management

Introduction / Richard G. Hamermesh The big power of little ideas / Peter F. Drucker Key options in market selection and product planning / E. Raymond Corey How competitive forces shape strategy / Michael E. Porter The management of ideas / Melvin Anshen Managing for business effectiveness / Peter F. Drucker How to evaluate corporate strategy / Seymour Tilles Market share- a key to profitability / Robert D. Buzzell, Bradley T. Gale, and Ralph G.M. Sultan Pyrrhic victories in fights for market share / William E. Fruhan Strategies for low market-share businesses / Richard G. Hamermesh, M. Jack Anderson, and J. Elizabeth Harris How to compete in stagnant industries / Richard G. Hamermesh and Steven B. Silk Survival strategies in a hostile environment / William K. Hall How global companies win out / Thomas M. Hout, Michael E. Porter, and Eileen Rudden Management strategies for small companies / Herber N. Woodward

Strategic planning in diversified companies / Richard F. Vancil and Peter Lorange Balance "creativity" and "practicality" in formal planning / John K. Shank, Edward G. Niblock, and William T. Sandalls Shirt-sleeve approach to long-range plans / Robert E. Linneman and John D. Kennell The president and corporate planning / Myles L. Mace Strategic planning in conglomerate companies / Norman Berg Strategic management for competitive advantage / Frederick W. Gluck, Stephen P. Kaufman, and A. Steven Walleck Portfolio planning : uses and limits / Philippe Haspeslagh Coupling strategy to operating plans / John M. Hobbs and Donald F. Heany Beyond Theory Y / John J. Morse and Jay W. Lorsch Tailor incentive compensation to strategy / Malcolm S. Salter Phasing out weak products / Philip Kotler Better management of corporate development / Richard F. Vancil General managers in the middle / Hugo E.R. Uyterhoeven

The middle manager as innovator / Rosabeth Moss Kanter

Managers and leaders : are they different? / Abraham Zaleznik

The manager's job : folklore and fact / Henry Mintzberg

Good managers don't make policy decisions / H. Edward Wrapp

Questions the business leader should ask himself / George Albert Smith

Directors' responsibility for corporate strategy / Kenneth R. Andrews

Managing our way to economic decline / Robert H. Hayes and William J. Abernathy.