Global marketing perspectives and issues
Strategic approaches to international markets: global, multinational, or what?
Standardization versus' localization: the need for the compromising perspective
Competitive global market segmentation
The new frontiers of intermarket segmentation
A global view of "green" marketing
Marketing to women around the world
Global marketing to upscale consumers
Temporal dimensions of consuming behavior across cultures
A study of Canadians' country-of-origin preferences
Importance of product information cues to global marketing
Communications in global markets
The impact of the European Community's 1992 initiatives on global advertising
An analysis of automobile advertising themes in various countries
Multilingual advertising: does it have the intended effect?
Consumption patterns in Japan and the newly industialized countries.
