Notes on the evolution of design thinking : a work in progress / Craig M. Vogel
The designful company / Marty Neumeier
Creating the right environment for design / Julian Jenkins
Designing business : new models for success / Heather M.A. Fraser
Unleashing the power of design thinking / Kevin Clark and Ron Smith
Design thinking and design management : a research and practice perspective / Rachel Cooper, Sabine Junginger, and Thomas Lockwood
The four powers of design : a value model in design management / Brigitte Borja de Mozota
Transition : becoming a design-minded organization / Thomas Lockwood
Building leadership brands by design / Jerome Kathman
Let's brandjam to humanize our brands / Mark Gobé
Bringing the future into global brands / Tony Kim
Brand-driven innovation / Erik Roscam Abbing and Christa van Gessel
Branding and design innovation leadership : what's next? / Phil Best
Service design : an appraisal / Roberto M. Saco and Alexis P. Goncalves
Bottom-line experiences : measuring the value of design in service / Lavrans Løvlie, Chris Downs, and Ben Reason
From small ideas to radical service innovation / Mark Jones and Fran Samalionis
Would you like service with that? / Chris Bedford and Anson Lee
Service design via the global web : global companies serving local markets / Brian Gillespie
The mathematics of brand satisfaction / Chris Rockwell
Will meaningful brand experiences disrupt your market? / David W. Norton
The road to authentic brand is jittered [sic] with design / David Lemley
Customer loyalty and the elements of user experience / Jesse James Garrett
Experiential design drives an established brand / Judi Jacobs and Jeff Hackett.
