Sport marketing

The special nature of sport marketing

Strategic marketing management

Studies of sport consumers

Perspectives in sport consumer behavior

Data-based marketing and the role of research in sport marketing

Market segmentation

The sport product

Managing sport brands

Licensed and branded merchandise

Pricing strategies

Promotions

Sales

Promotional licensing and sponsorship

Place or product distribution

Electronic media

Public relations

Coordinating and controlling the marketing mix

The legal aspects of sport marketing

The shape of things to come

Appendix A : Sport industry organizations

Appendix B : Sample surveys.