Multicultural intelligence: eight make-or-break rules for marketing to race, ethnicity, and sexual orientation

Author

Morse, David R., 1961-

Publisher

Paramount Market Publishing

Publication Date

c2009

Language

English

Description

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Subjects

Subjects

Business
Market segmentation
Market segmentation -- United States
Minority consumers
Minority consumers -- United States
Social Science
Target marketing
Target marketing -- United States

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Contributors

Chamberlain, Mike Reader
Morse, David R. Author

ISBN

9780980174595
9781515969471
9780980174564

UPC

NoveList

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